Being a successful architect means more than just being able to create beautiful, functional buildings. It also means navigating the business side of things, too. Easier said than done when your talents rest more firmly in the creative realm. How to do it? Jennifer Kenndey explores this very question in her new book, Success by Design: Revealing Profiles of California Architects.
In it, she talks with some of the top architects in the Golden State, including Art Gensler, Ray Kappe, Steven Ehrlich, and Stephen Kanner and discovers their strategies for being successful at both design and business.
As an added bonus, she's offering Entra readers a 10% discount on the digital or print versions. Just enter the code web10 when you check out!